Archive for May, 2008
May
Automatic Matching
Google has been busy perfecting their automatic billing matching feature the past few months. While you’re away on Memorial Day travel this weekend, do you mind if we just slip into your account and make some minor adjustments? We didn’t think you would mind. Have a great weekend! In all seriousness, this is a fairly [...]
May
Adwords Change History – Map your Moves
Adwords raises the bar yet again. A newer feature from the folks at Das Google, we can now see our campaign changes mapped against performance metrics. This is quite simply a brilliant feature. Performance slowed down? Check the graph. Need to check your campaign analyst performance? Check the graph. Wondering which of the 42 changes [...]
May
PPC Rockstar Episode
Just a reminder that if you missed the 1st episode of PPC Rockstars with Dave Szetela you can download the show at webmasterradio.fm. The first episode covers dynamic keyword insertion with Matt Van Wagner: Dynamic Keyword Insertion Matt Van Wagner of FindMeFaster discusses dynamic keyword insertion , including if DKI can improve marketing score, click [...]
May
Play to your strengths
I know a lot about about paid search. I know nothing about home renovation related activities. Put me in front of a paid search campaign and I’ll slice and dice and segment like the Iron chef. I’ll bring out the beef, cut with conviction and tell you bad jokes while I prepare your meal. I’ll [...]
May
Landing Page Load Time
Per the Adwords blog, landing page load time is now visible from the keyword detail page: This is especially useful when a client needs a little encouragement towards optimizing their site performance. A picture is worth a thousand (key)words.
May
Mother’s Day PPC Ads – Where art thou?
I’m a guy, and a husband, which means among other things, I can’t remember important dates….at all. So today I go to search ‘mothers day’ because, don’t laugh, I couldn’t remember what the exact date was. I know it’s soon, so I get points for that right? Anyway, I expected a barrage of flower and [...]