Murphy’s Law of campaign management
Filed Under (the PPC Book) by Jeff Hudson on 04-04-2008
Rule 1:
The campaign you think is the greatest thing to ever hit adwords will also be the client who is least impressed. “I don’t care if you show 482 leads in the last 2 weeks, I was getting that before you started working with us (even though I don’t have stats to prove it, I just know it).
Rule 2:
The campaign you aren’t able to do much tracking on and you think is doing terribly, that’s the one that the client is most pleased with. “We’re getting tons of calls and new business!”
Rule 3:
(affiliate campaigns) The day you finally decide to throw in the towel on that chronic underperformer and shut down the ppc campaign, you’ll show a couple sales out of nowhere tomorrow in your CJ stats, then you’ll turn it back on, and it will underperform for a few more weeks until you shut it down again.
I’ve had accounts like both Rules #1 and #2.
I can sympathize with your humor!
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