Archive for April, 2008
Apr
Keyword List Building – Take what the defense gives you
There’s an old adage in the sporting world that goes something to the effect of: “Take what the defense gives you”. For example, in basketball, the opposing defense might double team your center down low, and therefore leave you with someone open on the perimeter. Now you have 2 choices, you can: a. take the [...]
Apr
Net Neutrality
This issue hasn’t had much ink in this election season, but we in this industry should be voicing our opinions, loud and clear. Today is your chance – head on over to the freepress blog and leave a comment.
Apr
I’m not above it…
Google Beats Estimates, Stock Flies Am I allowed to say I told you so? Not so long ago I criticized analysts for not understanding Google. This is a situation where Google is not listening to the street at all when making decisions about how they tweak their platform, and it will benefit them in the [...]
Apr
Adwords Call Tracking
Call Tracking has become a very important part of PPC campaign strategy with many of my clients over the last year or two. This is especially true among the most chronically underserved business segment in the SEM industry – the successful small to mid sized regional business. This business often relies on the phone as [...]
Apr
Murphy’s Law of campaign management
Rule 1: The campaign you think is the greatest thing to ever hit adwords will also be the client who is least impressed. “I don’t care if you show 482 leads in the last 2 weeks, I was getting that before you started working with us (even though I don’t have stats to prove it, [...]