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	<title>Comments on: Unrealistic Expectations</title>
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	<link>http://theppcbook.com/2008/03/28/unrealistic-expectations/</link>
	<description>PPC Blog &#124; Querying for Dollars</description>
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		<title>By: I&#8217;m not above it&#8230; at the PPC Book</title>
		<link>http://theppcbook.com/2008/03/28/unrealistic-expectations/comment-page-1/#comment-6792</link>
		<dc:creator>I&#8217;m not above it&#8230; at the PPC Book</dc:creator>
		<pubDate>Fri, 18 Apr 2008 13:48:40 +0000</pubDate>
		<guid isPermaLink="false">http://theppcbook.com/2008/03/28/unrealistic-expectations/#comment-6792</guid>
		<description>[...] so long ago I criticized analysts for not understanding Google. This is a situation where Google is not listening to the street at [...]</description>
		<content:encoded><![CDATA[<p>[...] so long ago I criticized analysts for not understanding Google. This is a situation where Google is not listening to the street at [...]</p>
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		<title>By: Jeremy</title>
		<link>http://theppcbook.com/2008/03/28/unrealistic-expectations/comment-page-1/#comment-6530</link>
		<dc:creator>Jeremy</dc:creator>
		<pubDate>Fri, 28 Mar 2008 22:12:43 +0000</pubDate>
		<guid isPermaLink="false">http://theppcbook.com/2008/03/28/unrealistic-expectations/#comment-6530</guid>
		<description>comscore = magic 8 ball   100 sided dice. Might as well use Alexa:-)</description>
		<content:encoded><![CDATA[<p>comscore = magic 8 ball   100 sided dice. Might as well use Alexa:-)</p>
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		<title>By: Massive PPC Roundup for Tuesday through Friday 3/18/08 - 3/28/08 &#124; semvironment</title>
		<link>http://theppcbook.com/2008/03/28/unrealistic-expectations/comment-page-1/#comment-6523</link>
		<dc:creator>Massive PPC Roundup for Tuesday through Friday 3/18/08 - 3/28/08 &#124; semvironment</dc:creator>
		<pubDate>Fri, 28 Mar 2008 16:54:33 +0000</pubDate>
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		<description>[...] Unrealistic Expectations Jeff shares his thoughts about Google&#8217;s &#8220;decline&#8221; in click volume. My favorite quote from this post is this: &#8220;Google is not listening to the street at all when making decisions about how they tweak their platform.&#8221; I second Jeff&#8217;s thoughts about this - the moves Google is making right now will pay off in the long run&#8230;at the same time, there are a few things that overtly appear that they are designed for the street - one example that comes to mind is the extended/advanced broad match beta. [...]</description>
		<content:encoded><![CDATA[<p>[...] Unrealistic Expectations Jeff shares his thoughts about Google&#8217;s &#8220;decline&#8221; in click volume. My favorite quote from this post is this: &#8220;Google is not listening to the street at all when making decisions about how they tweak their platform.&#8221; I second Jeff&#8217;s thoughts about this &#8211; the moves Google is making right now will pay off in the long run&#8230;at the same time, there are a few things that overtly appear that they are designed for the street &#8211; one example that comes to mind is the extended/advanced broad match beta. [...]</p>
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