Spidey Sense
Filed Under (Adwords Broadmatch) by Jeff Hudson on 05-03-2008
Okay, this is one of those 3-4 day runs where I’m seeing wild conversion rate swings in multiple campaigns. These are campaigns that I know better than my own family.
Mr. Adwords behind the curtain, I know you’re doing something over there with your hog wild broad matching.
Cut it out…
***Update - It appears the Adwords dropped the ball a little bit yesterday, which partially explains what we were all seeing.
Please note that conversion tracking data collected during this brief period may under-report the number of actual conversions achieved.
However, this has been going on longer than 1 day, so I still think there’s something else going on.
Are we all being unwittingly opted into the not-so secret borderline fraudulent unsold inventory firesale Automatic Matching beta?
I have seen the same. At first they went up a couple of percentage points. Then today they are at about 50% off the highs of the last few days.
I have been seeing strange things happening as well.
I’m seeing funky data in Analytics (with ecommerce integration). One thing I noticed is adwords keywords that have sales credited to them, but no visits. I pushed back the timeline to when these campaigns started, so that’s not an issue.
Overall ecomm revenue from Adwords is way down this month for a site that’s been growing steadily for over a year, not sure if it’s a tracking issue or what.
I can’t imagine that they’re automatically opting accounts into the beta of Automatic Matching, that would probably be illegal (in addition to being evil).
As an update - Everything went back to ‘normal’ for my accounts a few days after this post.
Chris, thanks for stopping by -
I thought from what I’ve seen in other places that they were opt-out with the beta…
http://www.webmasterworld.com/google_adwords/3583381-4-30.htm
Who knows. It wouldn’t surprise me 1 bit.