Comments on: Calculated Risk http://theppcbook.com/2008/02/19/calculated-risk/ PPC Blog | Querying for Dollars Thu, 03 Feb 2011 14:36:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Chris Zaharias http://theppcbook.com/2008/02/19/calculated-risk/comment-page-1/#comment-6526 Chris Zaharias Fri, 28 Mar 2008 17:03:38 +0000 http://theppcbook.com/2008/02/19/calculated-risk/#comment-6526 I've talked to at least 7-8 different people who've tried C.O., and have tried to find every instance of folks who've posted results online after trying it. I'm eyeballing here, but no more than 10-12% saw improved results and at least 60% saw decreased results. I’ve talked to at least 7-8 different people who’ve tried C.O., and have tried to find every instance of folks who’ve posted results online after trying it. I’m eyeballing here, but no more than 10-12% saw improved results and at least 60% saw decreased results.

]]> By: Jeff Hudson http://theppcbook.com/2008/02/19/calculated-risk/comment-page-1/#comment-5990 Jeff Hudson Fri, 22 Feb 2008 18:11:06 +0000 http://theppcbook.com/2008/02/19/calculated-risk/#comment-5990 Thanks for the feedback Adam. Always good to hear about real results, good or bad. Thanks for the feedback Adam. Always good to hear about real results, good or bad.

]]> By: Adam Sharp http://theppcbook.com/2008/02/19/calculated-risk/comment-page-1/#comment-5988 Adam Sharp Fri, 22 Feb 2008 16:17:02 +0000 http://theppcbook.com/2008/02/19/calculated-risk/#comment-5988 I love the idea, but didn't get good results. The campaign I tested gets about 1800 conversions a week. I set the max CPA above the recommendation, and still wasn't getting enough traffic. Just turned it off after a week, and conversions are back to normal. I think they need to switch from max CPA to avg. That'd work much better. I'm sure they'll eventually get it right, but I'm staying manual for now. I love the idea, but didn’t get good results. The campaign I tested gets about 1800 conversions a week. I set the max CPA above the recommendation, and still wasn’t getting enough traffic. Just turned it off after a week, and conversions are back to normal.

I think they need to switch from max CPA to avg. That’d work much better. I’m sure they’ll eventually get it right, but I’m staying manual for now.

]]> By: Pay Per Click Advertising Roundup for Tuesday 2/19/2008 | semvironment http://theppcbook.com/2008/02/19/calculated-risk/comment-page-1/#comment-5961 Pay Per Click Advertising Roundup for Tuesday 2/19/2008 | semvironment Wed, 20 Feb 2008 15:04:45 +0000 http://theppcbook.com/2008/02/19/calculated-risk/#comment-5961 [...] Calculated Risk - Quick thoughts from Jeff on giving the AdWords Optimizer a chance. One key takeaway is the reminder that before testing any optimizer, “you should be backing up your campaigns via Adwords Editor.” Share It: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Calculated Risk – Quick thoughts from Jeff on giving the AdWords Optimizer a chance. One key takeaway is the reminder that before testing any optimizer, “you should be backing up your campaigns via Adwords Editor.” Share It: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: Jeff Hudson http://theppcbook.com/2008/02/19/calculated-risk/comment-page-1/#comment-5949 Jeff Hudson Tue, 19 Feb 2008 23:01:05 +0000 http://theppcbook.com/2008/02/19/calculated-risk/#comment-5949 Anonymous J - Is it bad to show your hand in a poker game? No wonder I keep losing. Seriously though, my skepticism with google's intentions are well documented all throughout this blog. No doubt allowing Google to see and then make decisions based on your data is a dicey proposition. I guess since you won't identify yourself you tend to fall on that side of the paranoia fence? Shhh..I hear someone coming. Anonymous J -

Is it bad to show your hand in a poker game? No wonder I keep losing.

Seriously though, my skepticism with google’s intentions are well documented all throughout this blog. No doubt allowing Google to see and then make decisions based on your data is a dicey proposition.

I guess since you won’t identify yourself you tend to fall on that side of the paranoia fence?

Shhh..I hear someone coming.

]]> By: J http://theppcbook.com/2008/02/19/calculated-risk/comment-page-1/#comment-5948 J Tue, 19 Feb 2008 21:19:01 +0000 http://theppcbook.com/2008/02/19/calculated-risk/#comment-5948 Providing Google with your conversion data is like showing your hand in a poker game. Christ, find a programmer to do the job and save yourself and your industry. There is a reason why Google is pushing this so hard. Please don't fall prey to their rhetoric; having Google Analytics is bad enough. Providing Google with your conversion data is like showing your hand in a poker game.

Christ, find a programmer to do the job and save yourself and your industry.

There is a reason why Google is pushing this so hard. Please don’t fall prey to their rhetoric; having Google Analytics is bad enough.

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