Search Share Analysis The Design Quagmire
Feb 11

Perfect example of the void that still exists when shopping locally online.

Sunday 1pm:

Temperature: -9
Windchill: -35

Returning from a quick overnight vacation we’re on highway 94 traveling about 70mph when my right front tire decides to implode. You couldn’t have picked a colder, less opportune time for this to happen.

Long story short, I drive farther than I should into a gas station right off the highway. A really cool guy helps me get the spare on, a 15 mn job with him, 30 minutes by myself.

Anyhow, I make it home and hop online to look up tire prices to see where I find a good deal. After some examination, I determine the tire that imploded was formerly a ‘Lemans Champion 205 55 R16′.

A quick search brings up no relevant paid search listings

tires.JPG

Some shoplocal spam

shoplocal.JPG

That leads me to the shoplocal spam for a tireshop in Alabama. Hmmm…

shoplocal2.JPG

Only when I search the most generic terms possible do I find any results:

tires minneapolis

Moral of the story:

If you sell tires regionally, you maybe, just maybe, want to have campaigns with tire makes and models.

written by Jeff Hudson

2 Pings to “Why We Still Don’t Get Local”

  1. Weekend + Monday Roundup from 2/9/08 - 2/11/08 | semvironment Says:

    [...] Why We Still Don’t Get Local – I think Jeff is right. Local is important but I believe 97%+ of the local service businesses out there don’t get it, haven’t even heard about it; therefore, they don’t even think about it or know it exists. [...]

  2. Favorite Posts of the Week - All Minnesota Based « LocalMN Blog Says:

    [...] Hudson of The PPC Book gets stuck in some chilly weather and provides a great example of a void when shopping locally [...]


One Response to “Why We Still Don’t Get Local”

  1. 1. geld lenen Says:

    Other way around, you sell tires in a province or national? You come to the visitors or get local affiliates doing that.

    We also have some good experiences with local paid ads.

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