the PPC Book

Alan Rimm-Kaufman wrote a detailed analysis yesterday of the their current paid search share among the big three, and it’s implications in light of the potential Microsoft Yahoo deal. This article is well worth a read. I wholeheartedly agree with:

I really wish Microsoft and Yahoo all the best. Together or apart, I’m rooting for them to succeed.

Our industry would be strengthened if Google has stronger competition, and it would be great if the merger yielded increased transparency.

written by Jeff Hudson