Archive for February, 2008
Feb
What would you do?
‘Imagine there’s no Adwords, it’s easy if you try’ – John Lennon The macroeconomic slump has finally broken through and touched the impenetrable wall of The Google. While I’m not a financial analyst, I know that share price often has little to do with anything other than the psychology of outsiders. Nor am I worried [...]
Feb
Yahoo Excluded Keywords
Yahoo announced Friday that they upped the limit from 50 to 250 for excluded, aka, negative keywords: Excluded keyword limits have increased from 50 to 250 to help relevance • Go to your Ad Group Settings page. • Click on “Tactic Settings.” • On the “Tactic Settings” page the “Excluded Words” feature is displayed. • [...]
Feb
Pay Per Click Jobs in Chicago
One of the things that makes Chicago unique is the importance of corruption influence. Chicago is the city of clout (defined by the icon Mike Royko). Anyway, I don’t really have any clout because I’m not in realestate or city sanitation, and I don’t even live in Chicago anymore. BUT, I do know some people [...]
Feb
mini-roundup
No post from me today – but 2 others I can point you to: LocalMN – Net Neutrality – Will it Influence Your Vote? Most of you are probably aware of net neutrality. If not, it’s critical to all of us, so do some research. Obama: In favor of net neutrality and promises to make [...]
Feb
Calculated Risk
If you’ve been hesitating on experimenting with the Adwords Conversion Optimizer now may be the time to try it. The Adwords blog team is pushing their case and educating everyone on the process and setting expectations. 2 key points I’d like to point out from their post: # Keep in mind that if you choose [...]
Feb
The Design Quagmire
I just quickly want to echo Larry Becker’s thoughts on the designer conundrum. Larry says we should all stop ‘wrestling elephants’ and start focusing on small, nimble web design changes. Constancy, not big overhauls, are the rule of thumb. I have yet, in the entire time I’ve been working with large ecommerce clients, seen any [...]
Feb
Why We Still Don’t Get Local
Perfect example of the void that still exists when shopping locally online. Sunday 1pm: Temperature: -9 Windchill: -35 Returning from a quick overnight vacation we’re on highway 94 traveling about 70mph when my right front tire decides to implode. You couldn’t have picked a colder, less opportune time for this to happen. Long story short, [...]
Feb
Search Share Analysis
Alan Rimm-Kaufman wrote a detailed analysis yesterday of the their current paid search share among the big three, and it’s implications in light of the potential Microsoft Yahoo deal. This article is well worth a read. I wholeheartedly agree with: I really wish Microsoft and Yahoo all the best. Together or apart, I’m rooting for [...]
Feb
Possibilities
OK, I’m going to give this thing a chance. If for nothing else, we need it. If this whole MSN Yahoo acquisition were a car race, here’s how I see it: Adwords: The BMW. It’s simple and elegant, but powerful underneath the hood. It’s got the latest technology that no one else has. It’s also [...]
Feb
Two Wrongs Don’t Make a Right
I’ve always been a big proponent of more competition for Google, primarily from Yahoo and MSN, but this just isn’t going to work. Both platforms are problematic, their inventory is totally disparate. Synthesizing the two networks would be a total nightmare, probably impossible. Even though it won’t work, it’s their only option. What other choice [...]