Get your Local On
Filed Under (Google Local, Local Paid Search, the PPC Book) by Jeff Hudson on 28-01-2008
I was down for the count last week and missed a lot of great activity on my normal blog ’rounds’. ApolloSEM is changing their format somewhat, Joe at PPCHero walks us through a purchase in a customer’s shoes (not enough advertisers do this), and Clixmarketing dissects the Adwords content network post. Good stuff.
As I was reading semfire’s post on local australia google serps, I did a search of my own and I was struck by the percentage of screen landscape on page one that is open to traditional seo. 2 listings, out of 22 total. That’s 9 percent according to my accountant. Since I spent some time with folks in the travel industry last week, I searched for ‘chicago hotel’.
10 of these listings are pure local results. Obviously, these results are more relevant for the user, so this is a trend that isn’t going anywhere.
Beyond that, what do you notice about the paid results?
I don’t see one of these advertisers using “chicago” targeting for their paid search ads. Not a 1. We all know what that can do for your CTR when you are up against national advertisers. Shame Shame Shame. That’s an opening for one of these folks. How to take advantage?
For the beginners
Go get ‘em!
[...] Get your Local On - I loved this statement that Jeff made in his post “percentage of screen landscape on page one that is open to traditional seo”…and how it relates to the PPC screen landscape that Jeff discusses later in the post. A must read! [...]