Archive for January, 2008
Jan
Adcenter Excel Tool
***Edited because one of my 2008 resolutions was to be nicer to Adcenter For useful demos and instructions on how to use this new tool from Adcenter visit: http://advertising.microsoft.com/advertising/addin-demos disclaimer: To be fair, this does look promising, but I really don’t have an extra hour or 2 to play around with it…in my efforts so [...]
Jan
outage
If you run campaigns overseas, or use labor in this part of the world, this news may impact you: Internet failure hits two continents
Jan
Ready for a good chuckle?
I give this knucklehead credit for making me laugh this morning. Um. I guess I’m not looking at your PPC ad, it’s some sort of illusion? Reading the fine print on the website, I was positively stunned to find out: “the system it involves neither has anything to do with any “AdWords™ and/or AdSense™ credits [...]
Jan
Google IS evil.
Yes, we know this all along, and I hate to see the ApolloSEM guys get discouraged, because they were posting great content. Long story short – Apollo SEM posts great google analytics ‘hack’ to pull real search data out from Google’s secret lair Google reads post Google disables the ‘hack’ I implemented this on 2 [...]
Jan
Get your Local On
I was down for the count last week and missed a lot of great activity on my normal blog ’rounds’. ApolloSEM is changing their format somewhat, Joe at PPCHero walks us through a purchase in a customer’s shoes (not enough advertisers do this), and Clixmarketing dissects the Adwords content network post. Good stuff. As I [...]
Jan
O’ PPC Brother Where Are Thou?
Well it’s been a really busy week and I’ve been sick like a dog. Check out the weather here, it’s been like this for 2 weeks. Oy! ‘ At least it’s sunny. We’re going back to the caribbean next winter. Guaranteed. (more on that later) In addition to being sick I had a presentation yesterday [...]
Jan
PPC Advice from Yahoo
The YSM blog recently had published a guest post from Mike Moran, author of Search Engine Marketing, Inc.. His main points: 2: The Traffic Report Error… For paid search, in fact, having more lookers with few buyers is the worst possible situation to be in, because you pay for every searcher who clicks, but you’re [...]
Jan
WWJBD to Optimize Your Clients
WWJBD – aka – What Would Jack Bauer Do? As I turned off Comanche Moon last night, after only 4 minutes of horrid dialogue and even worse acting, I realize how much I miss Jack Bauer. The writers strike is clearly having an effect on my Sunday evenings. With no professional writers on this blog [...]
Jan
Keyword research – in Excel?
If a tree fell in the Adcenter forest, would anyone hear it? Dave Szetela notes the addition of a new keyword research add in for Excel. Sounds interesting! Obviously this is in response to Adwords offering to ‘export to Googledoc’. Interested to hear if anyone has tried this yet? **Note – In 2008 you’ll probably [...]
Jan
vector modeling and lsi
There was a hotshot seo at a company I used to work for. He was always trying to be the smartest guy in the room, and he was always babbling on and on about LSI theory. Long story short, he got fired, real fast. Some people like to talk algorithms until they’re blue in the [...]