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by Jeff Hudson on December 20, 2007

This has been covered previously, but it’s the first time I’ve seen this particular alert in one of my accounts….

{ 3 comments… read them below or add one }

jameszol December 20, 2007 at 7:16 pm: I’m wondering what criteria will trigger that alert because roughly half our accounts received that alert while others with similar targeting strategies did not display that alert…and why Chicago vs other metro areas targeted in these particular accounts?
Jeff Hudson December 20, 2007 at 7:31 pm: Good question James. I would guess it has to do with the billing information in the campaign as well as the targeting. If both of those items are non-Chicago in your accounts that get this alert, then it’s certainly an interesting message to receive.
jameszol December 21, 2007 at 3:21 am: None of our clients have billing information in Chicago or Illinois…targeting is probably part of it but some of the accounts that have similar targeting did not get that message. Budget might play a part in it because I can’t imagine the profitability of selling radio space being equal to the margins Google undoubtedly gets from their text ads. If there appears to be a large budget that is not getting depleted by text ads then it makes sense to up sell or cross sell an account to use another available advertising medium. I think the accounts with a lower budget threshold did not receive that message. I love big business – I think this alert is a smart move, I wonder what kind of results Google got from it?