Adwords templates
Filed Under (AdWords, Adwords Tools) by Jeff Hudson on 04-12-2007
Announced yesterday on the Adwords blog:
Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts.
I’m not sure yet what the point of this is now that we have the Adwords Editor. I’ll play around with it a bit and see if I can find anything useful. According to Google, the benefits are:
* Run pre-made campaigns.
* Mass-distribute streamlined campaigns for similar clients.
* Create high-quality supplemental campaigns that mimic existing offline advertising.
* Gain more control over partner campaigns.
* Reduce misuse of brand assets and identity and instances of poorly written or conceived
At first glance this would seem to be a tool that serves large advertising consolidators who run high volumes of advertisers at very low spend and sophistication levels. Think, IYP and IYP wannabees.
