When The Economy Strikes
Filed Under (the PPC Book) by Jeff Hudson on 27-11-2007
The rapid growth of the internet often shields us from the rest of the economy, but every once in a while you will see a change that breaks through that ‘bubble’. Today I received this email:
Dear Affiliate Partner,
In order to stay ahead of the current mortgage cycle and enable E-LOAN to maintain its leadership position in the industry, E-LOAN will begin scaling back some operations/programs to reduce its cost structure and unfortunately removing our affiliate program is one of them.
The lesson, if there is one… Don’t forget we still exist within the greater economy and are ultimately subject to it’s ups and downs. Also - don’t limit yourself to one niche. Diversify and protect yourself.
