http://theppcbook.com/2007/11/19/the-long-tail-is-overrated/ PPC Blog | Querying for Dollars Tue, 12 May 2009 16:32:06 -0500 http://wordpress.org/?v=2.8.3 hourly 1 http://theppcbook.com/2007/11/19/the-long-tail-is-overrated/comment-page-1/#comment-4747 Pay Per Click Advertising | Weekly Roundup Nov 17 thru Nov 23 | Apollo SEM Sat, 24 Nov 2007 02:22:50 +0000 http://theppcbook.com/2007/11/19/the-long-tail-is-overrated/#comment-4747 [...] The Long Tail is Overrated - I wholeheartedly agree with this post, an excellent read. [...] [...] The Long Tail is Overrated – I wholeheartedly agree with this post, an excellent read. [...]

]]> http://theppcbook.com/2007/11/19/the-long-tail-is-overrated/comment-page-1/#comment-4723 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : PPC News Round Up -11/21/2007 Wed, 21 Nov 2007 21:10:14 +0000 http://theppcbook.com/2007/11/19/the-long-tail-is-overrated/#comment-4723 [...] The long tail is overrated (everything’s overrated this week). At least that’s what The PPC Book is telling us. “If you can’t… turn a positive ROI with the most competitive short tail terms… there is a very good change that your problem isn’t keyword related.” This post suggests that in order to get the most bang for your buck, you’ve got to aim for the big league, competitive keywords. [...] [...] The long tail is overrated (everything’s overrated this week). At least that’s what The PPC Book is telling us. “If you can’t… turn a positive ROI with the most competitive short tail terms… there is a very good change that your problem isn’t keyword related.” This post suggests that in order to get the most bang for your buck, you’ve got to aim for the big league, competitive keywords. [...]

]]> http://theppcbook.com/2007/11/19/the-long-tail-is-overrated/comment-page-1/#comment-4706 SlightlyShadySEO Mon, 19 Nov 2007 22:48:52 +0000 http://theppcbook.com/2007/11/19/the-long-tail-is-overrated/#comment-4706 You raise some good points. I don't do PPC, but longtail searches are my bread and butter. I must agree though. The user DOES tell you what they want. Typically, for shady sites, I read in their search, and run it through a list of legit keyterms and products. If it doesn't match, I boot the search out to a PPC page. The PPC company I use has a searchable XML feed, so the ads that return contain exactly the keyphrase they searched for, or the general topic. 20% ctr :-) You raise some good points. I don’t do PPC, but longtail searches are my bread and butter. I must agree though. The user DOES tell you what they want. Typically, for shady sites, I read in their search, and run it through a list of legit keyterms and products. If it doesn’t match, I boot the search out to a PPC page. The PPC company I use has a searchable XML feed, so the ads that return contain exactly the keyphrase they searched for, or the general topic. 20% ctr

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