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	<title>Comments on: A little conversion goes a long ways</title>
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	<link>http://theppcbook.com/2007/11/16/a-little-conversion-goes-a-long-ways/</link>
	<description>PPC Blog &#124; Querying for Dollars</description>
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		<title>By: ms danielle</title>
		<link>http://theppcbook.com/2007/11/16/a-little-conversion-goes-a-long-ways/comment-page-1/#comment-4707</link>
		<dc:creator>ms danielle</dc:creator>
		<pubDate>Mon, 19 Nov 2007 23:26:17 +0000</pubDate>
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		<description>cool carrot trick :) love the spreadsheet!</description>
		<content:encoded><![CDATA[<p>cool carrot trick <img src='http://theppcbook.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  love the spreadsheet!</p>
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		<title>By: Pay Per Click Advertising Weekly Roundup November 16 &#124; Apollo SEM</title>
		<link>http://theppcbook.com/2007/11/16/a-little-conversion-goes-a-long-ways/comment-page-1/#comment-4643</link>
		<dc:creator>Pay Per Click Advertising Weekly Roundup November 16 &#124; Apollo SEM</dc:creator>
		<pubDate>Sat, 17 Nov 2007 05:20:30 +0000</pubDate>
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		<description>[...] A little conversion goes a long ways - The landing page is critical to lowering costs and improving conversion rates and quality! [...]</description>
		<content:encoded><![CDATA[<p>[...] A little conversion goes a long ways &#8211; The landing page is critical to lowering costs and improving conversion rates and quality! [...]</p>
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