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	<title>Comments on: Backhoes and Quality Control</title>
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	<link>http://theppcbook.com/2007/11/12/backhoes-and-quality-control/</link>
	<description>PPC Blog &#124; Querying for Dollars</description>
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		<title>By: Pay Per Click Advertising Weekly Roundup November 16 &#124; Apollo SEM</title>
		<link>http://theppcbook.com/2007/11/12/backhoes-and-quality-control/comment-page-1/#comment-4642</link>
		<dc:creator>Pay Per Click Advertising Weekly Roundup November 16 &#124; Apollo SEM</dc:creator>
		<pubDate>Sat, 17 Nov 2007 05:20:12 +0000</pubDate>
		<guid isPermaLink="false">http://theppcbook.com/2007/11/12/backhoes-and-quality-control/#comment-4642</guid>
		<description>[...] Backhoes and Quality Control - Monitoring a site or landing page can be an important facet of ppc management because a page can go down&#8230;and we don&#8217;t like wasting money on blank pages - and users don&#8217;t like them either. [...]</description>
		<content:encoded><![CDATA[<p>[...] Backhoes and Quality Control &#8211; Monitoring a site or landing page can be an important facet of ppc management because a page can go down&#8230;and we don&#8217;t like wasting money on blank pages &#8211; and users don&#8217;t like them either. [...]</p>
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		<title>By: jameszol</title>
		<link>http://theppcbook.com/2007/11/12/backhoes-and-quality-control/comment-page-1/#comment-4562</link>
		<dc:creator>jameszol</dc:creator>
		<pubDate>Tue, 13 Nov 2007 02:17:52 +0000</pubDate>
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		<description>I&#039;m surprised at how many times I find ads that lead to a blank page/error page...helpful post.

There are services out there that will monitor your site and pages every hour and email you if there are any errors. While this might be extreme, it might make sense when and if you are the small business that is paying $20/click!</description>
		<content:encoded><![CDATA[<p>I&#8217;m surprised at how many times I find ads that lead to a blank page/error page&#8230;helpful post.</p>
<p>There are services out there that will monitor your site and pages every hour and email you if there are any errors. While this might be extreme, it might make sense when and if you are the small business that is paying $20/click!</p>
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