the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

Google Adwords has bestowed upon us Cost Per Click pricing for their site targeting options. And it’s not called site targeting any longer. It’s called placement targeting. Why? I don’t know. I think site targeting is pretty much an accurate term, no?

Oh well. Maybe it’s those $700 shares and $80 options that are confusing the Adwords marketing team. Everyone is trying to look busy until they vest and retire at age 26.

::::Unrelated mumbo jumbo:::: (if you’re busy move on)

Q4 is starting to feel like, well, Q4. I agreed to teach a paid search class at an advertising agency next Wednesday and am speaking at a conference in January. It’s 4 hours of me talking so I am just now realizing how much material I will have to prepare. As I compile all of my paid search knowledge (and not much else) that is knocking around in my head I’m realizing this is a nice refresher for me, to write these things out. I’m also working on my Pay Per Click Book that should launch next month. The two projects are mutually beneficial so I’ve got that going for me.

In addition to that I have 5 proposals due yesterday, 2 major campaign expansions, and I haven’t even finished invoicing from last month. On top of that, because I’m overly friendly to strangers I spent a total of 3 hours in the last 10 days giving free consulting advice on the phone. Or maybe I just enjoy hearing my own opinions. Argh! Any interns out there?? Seriously - if you want to learn from me while getting a heavy duty dose of the paid search business behind the scenes contact me.

What does that have to do with your paid search campaigns? Nothing, except to give you an idea of why paid search services are hard to scale as a business model. When was the last time you came across a huge, exclusively paid search company? They don’t exist for the most part. Because it’s specialized knowledge that is hard to transfer. Anyhow, more on that later.

Hasta.