Archive for November, 2007
Nov
Domaining + SEO = ?
Pay Per Click is my lifeblood, but as I’ve mentioned before I’m a dabbler. I just found out one of my ‘active parked’ domains ranks #13 in google for a single word query. It’s not a top tier competitive term, but it’s no slouch either. It’s not even exact match. Never built a link or [...]
Nov
Cyber Monday – When ecommerce attacks back
Credit woes? High gas prices? Market off 10% since it’s last high? Housing crisis? Fuggedaboutit. U.S. online shoppers set record on “Cyber Monday” We are in the golden age right now folks. Maybe in the 4th quarter, but still in the golden age nonetheless. It won’t always be this way, so enjoy it now while [...]
Nov
When The Economy Strikes
The rapid growth of the internet often shields us from the rest of the economy, but every once in a while you will see a change that breaks through that ‘bubble’. Today I received this email: Dear Affiliate Partner, In order to stay ahead of the current mortgage cycle and enable E-LOAN to maintain its [...]
Nov
Happy Turkey Day
Unless you’re a turkey…. Question – How will you oversee campaigns while you are traveling? A. Someone else will take over B. I’ll check it periodically C. Let it ride
Nov
The Long Tail is Overrated
No, I don’t want you to take that title literally, however, here’s the underlying hypothesis behind the title above: If you can’t get your site to turn a positive ROI with the most competitive short tail terms in your niche, there is a very good chance that your problem isn’t KEYWORD related. Meaning, if you [...]
Nov
A little conversion goes a long ways
Yesterday I was developing a proposal for a client entering their 3rd year with us. My bottom line with this client is that they have been successful, but they’ve never really taken any of my onsite advice in terms of building really good, solid landing pages that convert well. In fact, their landing pages are [...]
Nov
PPC for B2B Advertisers – Keep the Faith (in tracking)
My most challenging client: For about 2.5 years I’ve worked with a B2B client in the technology market. Their product, for a non-network admin type like myself, was really abstract and difficult to comprehend. I understand what it is now, obviously, but during the first kick-off call I remember my eyes glazing over as they [...]
Nov
Backhoes and Quality Control
Is this a post about the arbitrage opportunities in the construction equipment market? Nope, this is just a post about the importance of Quality Control in paid search. Why backhoes? My 20 month old son, who loves backhoes and trucks more than life itself, is obsessed with anything and everything construction related. While searching for [...]
Nov
Site Targeting goes Cost Per Click
Google Adwords has bestowed upon us Cost Per Click pricing for their site targeting options. And it’s not called site targeting any longer. It’s called placement targeting. Why? I don’t know. I think site targeting is pretty much an accurate term, no? Oh well. Maybe it’s those $700 shares and $80 options that are confusing [...]
Nov
Google Analytics vs. Adwords data
I get this question often so I’m writing an answer that I can just point people to. Here are some possible reasons that your Google Analytics and Google Adwords reporting clicks have a major discrepancy: Google Analytics reports visits, Google Adwords reports clicks: These are 2 very different metrics. For example, a user clicks your [...]