WebMD has game
Filed Under (the PPC Book) by Jeff Hudson on 30-10-2007
Big props to WebMD for putting on a great party last week at the Gale Mansion in Minneapolis. A very good friend of mine, Scott Thompson, put together a top notch event that was all about ‘indulgence’. Wine, chocolate, massages, desserts….very cool.
Everytime I start to think search is the end all and be all of internet marketing, I wind up at an event like this. Let me tell you, WebMD does just fine. In fact, you wouldn’t believe me if I told you some of the CPMs they command for run of network as well as targeted campaigns. Why? The quality of their content drives the quality of audience. Granted, WebMD is a top tier internet property, so they operate in a rarefied air.
If you work for an agency or client and are interested in advertising with WebMD you can call Scott at 312-780-7571.
