Oct
Your ads are sick.
Adwords has taken another step towards transparency this week. Releasing to the public a new feature that allows advertisers to Diagnose the Quality Score of each keyword in the campaign. In the example below, you will see that the keyword in our campaign is viewed by Adwords as:
This keyword isn’t highly relevant.
Based on the keyword’s relevance to the associated ad text, CTR, historical keyword usage, and other performance factors.
In this case they happen to be correct. (but that isn’t stopping us from trying to get impressions…)
What I find interesting about the new feature is that they are including landing page analysis along with keyword relevancy.
Landing Page Help – No problems found.
What’s odd however, is that I would assume since the landing page has nothing to do with this keyword, that the landing page would have been part of the problem. In any event, they are correct.
What does this mean for advertisers? More transparency, more ability to fine tune your campaign.
Will it give you step by step instructions to perfectly manage your adwords campaign? No, of course not. But it will help.
I’m confused on why you say that Adwords is correct in their analysis? If Adwords says the landing page is good, but you know the landing page has nothing to do with the keyword, isn’t that a red flag that their tool doesn’t work?
Tyler –
Good point. Let me clarify – They are correct in that the keyword is not relevant and thus the QS should be poor. Obviously, they are not correct in their landing page assessment. But, overall they are getting it right.
I guess I’m giving them the benefit of the doubt. Probably because the weather is so nice today