Comments on: Stop Using Broadmatch or You Will Die a Horrible Death http://theppcbook.com/2007/10/16/stop-using-broadmatch-or-you-will-die-a-horrible-death/ PPC Blog | Querying for Dollars Thu, 03 Feb 2011 14:36:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Winding Down 2007 at the PPC Book http://theppcbook.com/2007/10/16/stop-using-broadmatch-or-you-will-die-a-horrible-death/comment-page-1/#comment-4962 Winding Down 2007 at the PPC Book Mon, 17 Dec 2007 15:40:40 +0000 http://theppcbook.com/2007/10/16/stop-using-broadmatch-or-you-will-die-a-horrible-death/#comment-4962 [...] the QS, deservedly or not. Others feel Google is doing a poor job of quality control in regards to broad match. Google is asking more from it’s advertisers, and at the same time giving them more tools to [...] [...] the QS, deservedly or not. Others feel Google is doing a poor job of quality control in regards to broad match. Google is asking more from it’s advertisers, and at the same time giving them more tools to [...]

]]> By: Jeff Hudson http://theppcbook.com/2007/10/16/stop-using-broadmatch-or-you-will-die-a-horrible-death/comment-page-1/#comment-4258 Jeff Hudson Tue, 16 Oct 2007 17:26:03 +0000 http://theppcbook.com/2007/10/16/stop-using-broadmatch-or-you-will-die-a-horrible-death/#comment-4258 Good point Jeremy. Here's my invitation to anyone reading this post who disagrees with me. Email me your October log files, your October adwords report, your exported adwords account, and a summary of your problem (1 or 2 misbehaving keywords only please, I work for a living). (jeff at theppcbook dot com) I will either fix your problem, or I will buy you a beer (via paypal). We'll call it the "Expanded Broadmatch Beer Challenge" Any takers? Good point Jeremy.

Here’s my invitation to anyone reading this post who disagrees with me.

Email me your October log files, your October adwords report, your exported adwords account, and a summary of your problem (1 or 2 misbehaving keywords only please, I work for a living).

(jeff at theppcbook dot com)

I will either fix your problem, or I will buy you a beer (via paypal).

We’ll call it the “Expanded Broadmatch Beer Challenge”

Any takers?

]]> By: Jeremy http://theppcbook.com/2007/10/16/stop-using-broadmatch-or-you-will-die-a-horrible-death/comment-page-1/#comment-4254 Jeremy Tue, 16 Oct 2007 14:14:11 +0000 http://theppcbook.com/2007/10/16/stop-using-broadmatch-or-you-will-die-a-horrible-death/#comment-4254 Hey Jeff, This is my first read of the morning, and it's a good one. I don't know about you, but every time I see one of those "EBM ruined our account/business" posts I would love to take a peak into the account being discussed. I don't consider myself some kind of AdWords expert and that's why it's so perplexing to me when I read the horror stories - my accounts do just fine and I'm no expert - what the heck do these doom and gloom accounts look like? Hey Jeff,

This is my first read of the morning, and it’s a good one. I don’t know about you, but every time I see one of those “EBM ruined our account/business” posts I would love to take a peak into the account being discussed. I don’t consider myself some kind of AdWords expert and that’s why it’s so perplexing to me when I read the horror stories – my accounts do just fine and I’m no expert – what the heck do these doom and gloom accounts look like?

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