Archive for October, 2007
Oct
WebMD has game
Big props to WebMD for putting on a great party last week at the Gale Mansion in Minneapolis. A very good friend of mine, Scott Thompson, put together a top notch event that was all about ‘indulgence’. Wine, chocolate, massages, desserts….very cool. Everytime I start to think search is the end all and be all [...]
Oct
Call for Transparency?
A great post 2 weeks ago at SEL (yes I’m just getting to it) in which Alan Rim Kaufmann calls for transparency from Google Adwords. Alan’s position: In the long term, however, I hope Google reconsiders QS. It is time the search industry grows beyond the “just trust us” black-box approach for ad relevance. I [...]
Oct
Your ads are sick.
Adwords has taken another step towards transparency this week. Releasing to the public a new feature that allows advertisers to Diagnose the Quality Score of each keyword in the campaign. In the example below, you will see that the keyword in our campaign is viewed by Adwords as: This keyword isn’t highly relevant. Based on [...]
Oct
New Blogs to Roll
Here’s a few blogs you should be reading, if you aren’t already: Aimclear – Marty Weintraub’s company from a little farther up the road in Duluth MN. An excellent blog with nothing but useful posts. Well executed, worth your time. Gordon Choi – Gordon runs a PPC blog that provides good insight from an agency [...]
Oct
Stop Using Broadmatch or You Will Die a Horrible Death
The latest hysterics from our industry blogoverse is that Google Adwords broadmatching changes are causing advertisers all over the universe to suffer a precipitous drop in ROI. The first post I read on this issue was the only one that actually made any logical sense at all. It was also different from the subsequent posts [...]
Oct
Don’t be a Dictator
Partially fictional conversation between a client and a PPC Guy: Client: We need to sell more *small goats* PPC Guy: Sure, I understand. Client: We sell a ton of them in our stores. It’s one of the most popular brands. PPC Guy. Yes, I see. Client: So how much should I spend on this? I [...]
Oct
Google Conversion Optimizer
I’m afraid to try this on any of my personal or client accounts, so I will refer you to someone who was brave enough to play the guinea pig. I think what we’re learning just reinforces what I’ve seen with every single CPA rules based automated bidding solution. THEY DON’T WORK. Someone please prove me [...]