Sep
Adwords CPA bidding rules – Conversion Optimizer
Google Adwords has just added another layer of sophistication to the Adwords platform. Prior to this step, the only way you could manage an Adwords campaign with CPA based rules was to invest in a rather expensive bid management platform. Even then, what I’ve found in the past several years is that this type of system needs larger data sets to work properly. Google confirms this:
In order to accurately predict your conversion rate and optimize your bids, the Conversion Optimizer requires that your campaign currently uses AdWords Conversion Tracking and has at least 300 conversions in the last 30 days. The Conversion Optimizer tries to keep the cost of each conversion below your CPA bid. However, if the actual conversion rate is lower than we predict, your CPA may exceed your CPA bid.
If you are operating a site that meets this basic requirement you would definitely want to give this a go.
To get started:
1. Sign in to your AdWords account at https://adwords.google.com.
2. Select the checkbox next to the appropriate keyword-targeted campaign or campaigns.
3. Click Edit Settings.
4. Under the Advanced Options section, click View and edit bidding options.
5. On the Bidding Options page, select the radio button next to Conversion Optimizer.
6. Click Continue.
7. Specify your ad group maximum cost-per-acquisition (CPA) bids. If a recommended bid is displayed, we suggest you use that amount.
8. Click Save and Activate.
If you have any feedback from your testing please let me know. I’m interested to hear how it works in a live setting.