Yahoo Radio - Good, Yahoo PPC - Bad
Filed Under (the PPC Book) by Jeff Hudson on 21-09-2007
Disclaimer**
I’m a bit punchy as I was up until 2am last night finishing a campaign, and then up at 7am to see my toddler out the door to daycare. Argh. I’m also a bit looney as it was my 3Xth birthday earlier this week, so I’m having some sort of nostalgia problem…
End Disclaimer**
I’m an avid user of various online radio stations that help me pass my day with a steady stream of handsfree background music. I’m not sure I could make it through a day without it. Some of my favorites:
Since I’m completely exhausted I needed a switch up in my normal channels. Something to keep me on my toes. What did I find on Yahoo Radio?
Old School Rap Radio
Talk about guilty pleasures…
Kurtis Blow
Run DMC
LL Cool J
Eric B. & Rakim
Public Enemy
Wow…
It just reminds me that Yahoo does content well, but their search marketing is still frustrating me on a daily basis. This morning I was under a tight deadline to have a Yahoo account ready to launch. I was totally counting on being able to use the import and convert function to expedite the launch. Well, what did I find?
No import link.
*The Import subtab will only appear if the Import Campaign feature is supported by your account.
Argh!
Apparently this is an arbitrary decision on their part whether they include this option or not. Every account I’ve built recently had this enabled. For some reason, this client account didn’t have it. What’s the logic here? I don’t understand.
That little glitch cost me 45 minutes of manual labor to get this campaign implemented. For a services based business this is not helpful.
OK, this Rap is getting old. Back to my regularly scheduled programming.
