Archive for September, 2007

25
Sep

Adwords CPA bidding rules – Conversion Optimizer

Google Adwords has just added another layer of sophistication to the Adwords platform. Prior to this step, the only way you could manage an Adwords campaign with CPA based rules was to invest in a rather expensive bid management platform. Even then, what I’ve found in the past several years is that this type of [...]

21
Sep

Yahoo Radio – Good, Yahoo PPC – Bad

Disclaimer** I’m a bit punchy as I was up until 2am last night finishing a campaign, and then up at 7am to see my toddler out the door to daycare. Argh. I’m also a bit looney as it was my 3Xth birthday earlier this week, so I’m having some sort of nostalgia problem… End Disclaimer** [...]

19
Sep

How to Waste a Perfectly Good Dollar (or, Don’t Be Stupid)

In our last episode we saw an example of effective ad copy that was supported with landing page query reinforcement. Today we will look at an example of how to waste a perfectly good dollar. For simplicity-sake, I will use the exact same query I did in the last post. LCD Monitors At the time [...]

11
Sep

Query and Message Reinforcement

Here’s a great example of how you can learn from the 800 lb gorillas in your industry. When I’m pointing out examples of best practices within our industry to client, I always encourage them to learn from those who are spending the most money, companies like Best Buy, Amazon, Orbitz, etc. Sure, they do things [...]

7
Sep

Link of the Day

Here’s a great rundown of basic domain monetization tools from domainersgazette.com – this site is moving it’s way up my bookmarks.

5
Sep

3 Reasons to Stop Outsourcing

I’m a small business person in the Internet Marketing industry. I don’t work for a ‘company’ or other people for 2 reasons: 1. Corporate ceilings – If you aren’t one of the first 2 or 3 people at a company, you aren’t going anywhere. 2. I’m a bad manager. I’ve got none of the qualities [...]