the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

If you’re just tuning in, last week the PPC world was all huffy about the proposed change by Adwords to factor in max cpc versus actual cpc when calculating ad rank.

As for my experience, I haven’t noticed an overt difference in CPA or campaign ROI. Although, here is an interesting trend in one of my larger campaigns over the last 7 days (the period we can assume this change has been implemented)…

My average position has dropped over 1 full slot:

While my cost has stayed relatively the same:

2 screenshots does not a case study make, but it warrants a little investigation on my part. The bottom line, my campaign performance has not changed, I’m still hitting my client’s target spend and CPA, so I’m not all that concerned.

Anyone else see a difference in campaign data or performance?