Ad Placement - Let the Big Dogs Play
Filed Under (AdWords, AdWords Quality Score, Adwords Placement Performance Reports) by Jeff Hudson on 24-08-2007
We all know Google hates affiliates, and there has been speculation that this new Ad placement algo shift was the latest in a long line of arrows slung at this group. I certainly don’t follow the mortgage niche everyday, but I do check every once in a while when I want to gauge what’s going on in the most competitive niches. So, I’d like to ask the mortgage affiliates who use PPC as a primary traffic tool - how are you feeling today?
The Top results for ‘mortgage refinance‘
Lending Tree (big dog)
Countrywide (woof woof)
eloan (large sized dog)
American Equity (local result, real business, not affiliate)
DiTech (large breed)
GMAC (great dane-like)
Lex Home Loan (local result, real business, not affiliate)
Bank of America (woof)
Best Lenders USA (holy cow, an affiliate!)
Quicken Loans (never heard of them 
)
Mortgage Rates Expert (2nd affiliate)
So, the affiliates aren’t even sniffing the top 5 results. Someone who follows this niche more closely than I could probably provide a more detailed analysis, but I do remember seeing more affiliate saturation in the PPC results before this change.
Agree?
Disagree?
