Comments on: Quality Score – Bid your way to the top? http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/ PPC Blog | Querying for Dollars Thu, 03 Feb 2011 14:36:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Winding Down 2007 at the PPC Book http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/comment-page-1/#comment-4960 Winding Down 2007 at the PPC Book Mon, 17 Dec 2007 15:38:24 +0000 http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/#comment-4960 [...] a lot of change in our industry. Google Adwords has continued to raise the bar with continued Quality Score enhancements as well as improvements to their platform usability. Many have felt the wrath of the QS, deservedly [...] [...] a lot of change in our industry. Google Adwords has continued to raise the bar with continued Quality Score enhancements as well as improvements to their platform usability. Many have felt the wrath of the QS, deservedly [...]

]]> By: New Ad Placement Formula is Live at the PPC Book http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/comment-page-1/#comment-3758 New Ad Placement Formula is Live at the PPC Book Fri, 24 Aug 2007 13:58:16 +0000 http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/#comment-3758 [...] you’re just tuning in, last week the PPC world was all huffy about the proposed change by Adwords to factor in max cpc versus actual [...] [...] you’re just tuning in, last week the PPC world was all huffy about the proposed change by Adwords to factor in max cpc versus actual [...]

]]> By: Jeff Hudson http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/comment-page-1/#comment-3677 Jeff Hudson Mon, 13 Aug 2007 14:00:20 +0000 http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/#comment-3677 Thanks for the comment Dave. (great blog, I'm a frequent reader, btw) I especially agree with your thought: <blockquote>This will also herald in a new era of higher demand for skilled people who have experience with AdWords.</blockquote> I've felt this way since they started this whole quality score initiative. The more complicated it gets, the more that professionals will be in demand. Fine with me, for sure. However, I do think the last adjustment was not executed correctly. There was simply too much inconsistency, and let's face it, I can't redesign every client's website and business model. It just is not realistic. There has to be some room for market forces - meaning, people would eventually start ignoring the ebay (children for sale) ads. As hard as Google tries to police 'quality', the market will do a better job. As to your point of squeezing every drop from landing pages - couldn't agree more. In fact, I'm looking to hire a landing page specialist right now - know of any? Thanks for the comment Dave. (great blog, I’m a frequent reader, btw) I especially agree with your thought:

This will also herald in a new era of higher demand for skilled people who have experience with AdWords.

I’ve felt this way since they started this whole quality score initiative. The more complicated it gets, the more that professionals will be in demand. Fine with me, for sure.

However, I do think the last adjustment was not executed correctly. There was simply too much inconsistency, and let’s face it, I can’t redesign every client’s website and business model. It just is not realistic. There has to be some room for market forces – meaning, people would eventually start ignoring the ebay (children for sale) ads. As hard as Google tries to police ‘quality’, the market will do a better job.

As to your point of squeezing every drop from landing pages – couldn’t agree more. In fact, I’m looking to hire a landing page specialist right now – know of any?

]]> By: Dave Davis http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/comment-page-1/#comment-3650 Dave Davis Fri, 10 Aug 2007 02:07:27 +0000 http://theppcbook.com/2007/08/09/quality-score-bid-your-way-to-the-top/#comment-3650 100% agree about QS being responsible for being responsible for the NET drop last year, but we knew this would happen, Google knew this would happen. I don't think that they expected so many people to get a grasp of quality score so quickly. Right now, in the most competitive (and expensive) industries 99% of advertisers are experienced and quality score was just something they had to get a handle on quick. They did. Now Google are ready to milk that and turn the direction back to bidding. I think now more than ever there is going to be a greater need to test landing pages constantly to squeeze every last drop of conversion power from landing pages. Especially if you are going to be paying a premium. I also think that a lot of people are going to loose a lot of money setting up initial campaigns and testing them. Unfortunately, this will be the small advertiser. This will also herald in a new era of higher demand for skilled people who have experience with AdWords. Not the basic setting up and entering keywords people, but those who have lived in AdWords and who can spot the little things and draw meaning from seemingly meaningless data. I think this is going to help a lot of agencies and freelance professionals. 100% agree about QS being responsible for being responsible for the NET drop last year, but we knew this would happen, Google knew this would happen.

I don’t think that they expected so many people to get a grasp of quality score so quickly. Right now, in the most competitive (and expensive) industries 99% of advertisers are experienced and quality score was just something they had to get a handle on quick. They did.

Now Google are ready to milk that and turn the direction back to bidding.

I think now more than ever there is going to be a greater need to test landing pages constantly to squeeze every last drop of conversion power from landing pages. Especially if you are going to be paying a premium. I also think that a lot of people are going to loose a lot of money setting up initial campaigns and testing them. Unfortunately, this will be the small advertiser.

This will also herald in a new era of higher demand for skilled people who have experience with AdWords. Not the basic setting up and entering keywords people, but those who have lived in AdWords and who can spot the little things and draw meaning from seemingly meaningless data.

I think this is going to help a lot of agencies and freelance professionals.

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