Archive for August, 2007
Aug
Ad Placement – Let the Big Dogs Play
We all know Google hates affiliates, and there has been speculation that this new Ad placement algo shift was the latest in a long line of arrows slung at this group. I certainly don’t follow the mortgage niche everyday, but I do check every once in a while when I want to gauge what’s going [...]
Aug
New Ad Placement Formula is Live
If you’re just tuning in, last week the PPC world was all huffy about the proposed change by Adwords to factor in max cpc versus actual cpc when calculating ad rank. As for my experience, I haven’t noticed an overt difference in CPA or campaign ROI. Although, here is an interesting trend in one of [...]
Aug
Adwords to Implant Chip in Your Head
Maybe we can call this: The Google Creep Defined: The slow steady crawl of complete Google data ownership We’ve recently introduced the ability to export your AdWords reports to Google Docs & Spreadsheets. **Sigh
Aug
Quality Score – Bid your way to the top?
Okay, so it took a few re-reads before I got a handle on the new Adwords quality score update. Basically, what you need to understand: The key change to the formula will be how we consider price. Instead of factoring quality score and actual CPC, they are going to factor quality score and maximum CPC. [...]