Meet the Domainers
Filed Under (domaining) by Jeff Hudson on 10-07-2007
Search Marketers and Domainers have been two completely separate industries since the dawn of the internet. Ironic, really, since we both serve the same ads. Domainers have been around longer and have a completely, entirely different business model (well not entirely). Relying on type in traffic, typos, and creative dns solutions for traffic, they look to bypass the searchbox and then serve ads to monetize that inventory.
Search marketers, as well as the mainstream media are starting to discover this world, and it holds some interesting possibilities. I believe Domainers can learn something from the ‘inside the searchbox’ folks about traffic monetization and the manipulation of content, but more importantly, we as search marketers need to better understand this medium and how it can be used more effectively in our work. Combining the strengths of both strategies could create some extremely powerful properties.
A good place to start learning is from one of the Domaining A listers - Frank Schilling, who also happens to be a candid, unassuming, and prolific blogger. Another one I’ve read recently is Rick Schwartz. Follow their blogrolls for other good domaining resources.
[...] Ads’. As I’ve mentioned previously, I respect the skill and volume shown in the domainer industry, so much so that I’ve recently written about it. I even own a small little portfolio [...]