Archive for July, 2007
Jul
Adwords Site Exclusion
I’m going to do everyone a favor and give you a head start on the Adwords Site Exclusion feature – as you may have noticed I’m quite obsessed with the new content network reporting that Adwords is offering. If you spend a lot of money in this platform and you’re not running these reports – [...]
Jul
MIMA gathering at the Liffey
Chris Dohman from MIMASM.com and northrock publishing organized an informal happy hour Tuesday night at the Liffey Pub in St. Paul (minnesota). There was a nice turnout with a diverse group of search marketers. The event didn’t really have any agenda, which makes it all the more valuable as people got to talk about whatever [...]
Jul
More fun with Parked Domains
Well I’m going to sound somewhat contradictory here when speaking about the value of traffic we’re getting from the Adwords ‘Domain Ads’. As I’ve mentioned previously, I respect the skill and volume shown in the domainer industry, so much so that I’ve recently written about it. I even own a small little portfolio of quality [...]
Jul
The Future of Search
Last night was my first ever Minnesota Interactive Marketing Association event. A topical theme was brought to the event by Chris Boggs from Avenue A, who was the moderator. The panel was composed of 3 very astute guys – Kevin Willer, Google (opened the Chicago office), Saleel Sathe, MSN AdCenter (works on the contextual side, [...]
Jul
Meet the Domainers
Search Marketers and Domainers have been two completely separate industries since the dawn of the internet. Ironic, really, since we both serve the same ads. Domainers have been around longer and have a completely, entirely different business model (well not entirely). Relying on type in traffic, typos, and creative dns solutions for traffic, they look [...]
Jul
More Adwords Reporting Features
Last week the Adwords blog highlighted another reporting innovation that really has a lot of potential. Not as groundbreaking to me as the placement performance reports, but certainly something worth taking note of. Impression share is what Adwords is calling their reports that allow the advertiser to guage how much of the available market they [...]