Google’s new Placement Performance reports are being heralded as a big step towards transparency, and for the most part I agree. What I can’t understand is why they are hiding all the data from the Adsense for Domains program. If you run a placement performance test, you will see in the “URL” column as well as the “DOMAIN” column, the label: Domain ads.
“In general, we’ve found that ads on parked domain sites perform as well as or better than ads on content and search sites.”
AHEM..Excuse me while I get up and walk this off…
Actually, as I examine data across many of the campaigns I manage, I think I know why they’re hiding it. Because, in my case, it converts approximately 25% as well. Of course, this is only the campaigns I manage. I would love some feedback from the rest of you. Please run reports where you can and let us know what you find.
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That is exactly what I thought this morning when I was going through the report. So much for transparency.
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