MFA – Not fade away Start with PPC and Analytics, and be Patient
Jun 26

Google’s new Placement Performance reports are being heralded as a big step towards transparency, and for the most part I agree. What I can’t understand is why they are hiding all the data from the Adsense for Domains program. If you run a placement performance test, you will see in the “URL” column as well as the “DOMAIN” column, the label: Domain ads.

Google says,

“In general, we’ve found that ads on parked domain sites perform as well as or better than ads on content and search sites.”

AHEM..Excuse me while I get up and walk this off…

Actually, as I examine data across many of the campaigns I manage, I think I know why they’re hiding it. Because, in my case, it converts approximately 25% as well. Of course, this is only the campaigns I manage. I would love some feedback from the rest of you. Please run reports where you can and let us know what you find.

written by Jeff Hudson

One Ping to “Google’s Ace in the Hole”

  1. the PPC Book » Blog Archive » More fun with Parked Domains Says:

    [...] of the Google Adwords Placement Performance Reports, here are screenshots of a spreadsheet covering DOMAIN ADS only for the last couple days for a [...]


One Response to “Google’s Ace in the Hole”

  1. 1. Tyler Says:

    That is exactly what I thought this morning when I was going through the report. So much for transparency.

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