Jun
MFA – Not fade away
What is an MFA? It’s all the ‘bogus’ sites that are optimized by publishers who, let’s say, have an interest in high CTR.
MFA’s are also what all the white hat establishment get up in arms about, complaining about the quality of these sites and how they hurt our industry.
Well, I just started running the new placement performance reports available through adwords, and I’m finding what most serious PPC advertisers already knew.
MFA converts, big time.
Are MFA’s a good thing for the industry long term? Of course not.
Run some of these reports yourself, and you will see what blackhatters have known all along, and also why it’s taken so long for Google to offer up this information. MFA sites are simply too valuable to Google for them to give up on.
Still, blackhatters are quaking in their boots about this new information becoming available. I personally don’t think they have much to worry about. Why? Because your average advertiser has no idea, no time, and no inclination to go through the trouble of actually running this report.
With my biggest client right now, I just ran a placement report for the last 7 days. What did I find? Probably 40-50% MFA, or borderline MFA. Some of them converting at 60%.
60%? I’ll take it. Parked domain traffic? Now I’ve got a real problem with that…