Jun
Adwords Pay Per Action Goes Global
Right now this program is in the Google Beta ‘mystery forest’. I signed up and was accepted some time ago, but have received virtually no impressions for my offer. Granted, it’s in the a web design niche, so I had low expectations. Others I’ve spoken with haven’t had much traction, though, so I’m not alone.
In any event, Google announced today that if you’ve recieved more than 500 conversions in the last 30 day period through Adwords conversion tracking, you will eventually be invited to join the program. One of my clients had 559 conversions last month, so I’m anticipating being able to test this tactic with a different offer soon.
Starting today, advertisers who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis. Eligible advertisers will see an alert in their AdWords account informing them that they can now try the PPA beta.
The upcoming 90 days will tell us a lot about whether Google has the expertise in house to handle the CPA game. This is critical for them, in my book, on their path to world domination (not that I want to see this). My thought, if I were a manager at Google Adwords – snipe an engineer, a high end project manager and the best client services person from Performics (part of Doubleclick) and start putting the pieces in place for integration between the two units. I mean, isn’t that why you bought them?