the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

Today Yahoo is starting a phased rollout of quality based pricing for BOTH the SEARCH and CONTENT network. It’s needed badly, in my opinion, on the content network, but I’m suprised to see it on both.

Key Features:

• We’ll evaluate the quality of traffic from our distribution partners’ sites.
• Your click charges can be discounted based on the value of that traffic.
• Discounts will automatically be applied to your account.

I definitely applaud this innovation from Yahoo, it’s the first time in years that I can remember Yahoo Search taking a step forward on their own, before Adwords. This is a needed feature, and I’m suprised they’ve gone ahead and implemented something like this. Bravo!

Quality Based Pricing, from the horses mouth