Archive for June, 2007

28
Jun

Start with PPC and Analytics, and be Patient

It seems like a simple concept, but you don’t see it discussed much on the SEO forums and blogs all that often. I venture to guess it’s because if people are given a choice – pay now or pay later, most people will choose the latter. Matt McGee at SEL wrote what seemed to be [...]

26
Jun

Google’s Ace in the Hole

Google’s new Placement Performance reports are being heralded as a big step towards transparency, and for the most part I agree. What I can’t understand is why they are hiding all the data from the Adsense for Domains program. If you run a placement performance test, you will see in the “URL” column as well [...]

22
Jun

MFA – Not fade away

What is an MFA? It’s all the ‘bogus’ sites that are optimized by publishers who, let’s say, have an interest in high CTR. MFA’s are also what all the white hat establishment get up in arms about, complaining about the quality of these sites and how they hurt our industry. Well, I just started running [...]

22
Jun

Adwords Pay Per Action Goes Global

Right now this program is in the Google Beta ‘mystery forest’. I signed up and was accepted some time ago, but have received virtually no impressions for my offer. Granted, it’s in the a web design niche, so I had low expectations. Others I’ve spoken with haven’t had much traction, though, so I’m not alone. [...]

5
Jun

Quality Based Pricing from Yahoo Search Marketing

Today Yahoo is starting a phased rollout of quality based pricing for BOTH the SEARCH and CONTENT network. It’s needed badly, in my opinion, on the content network, but I’m suprised to see it on both. Key Features: • We’ll evaluate the quality of traffic from our distribution partners’ sites. • Your click charges can [...]