Whatever You Can Do, We Can Do Half as Well!
Filed Under (Microsoft) by Jeff Hudson on 18-05-2007
Google buys the biggest ad serving network in the world, and along with it pulls in a great CPA network, so Microsoft goes out and buys an analytics firm for 2x the price. If that wasn’t enough, they also got a second rate publishing network. What a deal!
Don’t get me wrong, Atlas One Point would be nice to own, but I would never have paid more than $500 million for it (like I have the money ;)… Maybe $550 million, but that would be with a few beers in me.
AQuantive was founded in 1997 by chief strategy officer Michael Galgon and Chairman Nicolas Hanauer. The company forecast in May that it would earn net income of $66 million to $71 million this year, up from $54 million in 2006. Its biggest business is the online ad agency Avenue A/Razorfish, and its most profitable is the Atlas unit that sells software and services to measure and target ad campaigns.
This does not solve Microsoft’s BIGGEST PROBLEM IN THIS MARKET, which is eyeballs, mindshare, consumer activity, query share, whatever you want to call it. Believe me, I’ve run enough campaigns on AdCenter to know that they have nothing.
There are more people picking through my garbage in the alley than there are searching on MSN.
