the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

I point out this article because it’s a rare example of a mainstream journalist with a solid understanding, and explanation of, search marketing.

An online retailer who relied solely on organic traffic got nailed into supplemental ‘hell’:

In retrospect, Sanar thinks he can trace his problem to a search marketing consultant he had paid $35,000 to improve Skyfacet’s Google rankings. He now believes the consultant mistakenly replicated content on many of the site’s pages, making them look like duplicate–that is, spam–content.

The rest of the story