Adwords gets proactive on clickfraud
Filed Under (the PPC Book) by Jeff Hudson on 11-04-2007
Google took a commendable step yesterday in dealing with clickfraud:
As part of our continuing efforts to provide greater transparency, Google’s Click Quality and Security Teams have published a paper (available as a PDF) entitled “The Anatomy of Clickbot.A” for the HotBots 2007 workshop which took place earlier today in Boston, MA. Neil Daswani, a software engineer and contributing author of “The Anatomy of Clickbot.A,” is here to tell us more:
