Archive for April, 2007
Apr
Google Hell
I point out this article because it’s a rare example of a mainstream journalist with a solid understanding, and explanation of, search marketing. An online retailer who relied solely on organic traffic got nailed into supplemental ‘hell’: In retrospect, Sanar thinks he can trace his problem to a search marketing consultant he had paid $35,000 [...]
Apr
Too Lazy to Manage Bids?
Let Adwords handle it for you I saw this in one of my accounts this morning: New! Pick your ideal price with preferred cost bidding. Preferred cost bidding is a new AdWords bidding option that lets you specify an average amount you want to pay, rather than the maximum amount you’re willing to pay per [...]
Apr
Why buy Doubleclick?
Google to buy DoubleClick for $3.1B The biggest advertising company in the world, just got bigger. Why did they buy Doubleclick? Was it for the ad serving? No…it was for the leading affiliate company in the world, which is a business unit of Doubleclick: Performics Remember this ( Google Pay Per Action ) When I [...]
Apr
Adwords gets proactive on clickfraud
Google took a commendable step yesterday in dealing with clickfraud: As part of our continuing efforts to provide greater transparency, Google’s Click Quality and Security Teams have published a paper (available as a PDF) entitled “The Anatomy of Clickbot.A” for the HotBots 2007 workshop which took place earlier today in Boston, MA. Neil Daswani, a [...]
Apr
Google to buy Dell Computer, implement own OS
I couldn’t believe it, check out the article here