the PPC Book|Pay Per Click Blog | Long Tail Thoughts in a Short Tail World

I point out this article because it’s a rare example of a mainstream journalist with a solid understanding, and explanation of, search marketing.

An online retailer who relied solely on organic traffic got nailed into supplemental ‘hell’:

In retrospect, Sanar thinks he can trace his problem to a search marketing consultant he had paid $35,000 to improve Skyfacet’s Google rankings. He now believes the consultant mistakenly replicated content on many of the site’s pages, making them look like duplicate–that is, spam–content.

The rest of the story

Let Adwords handle it for you

I saw this in one of my accounts this morning:

New! Pick your ideal price with preferred cost bidding.
Preferred cost bidding is a new AdWords bidding option that lets you specify an average amount you want to pay, rather than the maximum amount you’re willing to pay per click or per thousand impressions.

If you would like to learn more about how Adwords will manage your bank account business model cash flow average bid for you, click here

Google to buy DoubleClick for $3.1B

The biggest advertising company in the world, just got bigger. Why did they buy Doubleclick? Was it for the ad serving?

No…it was for the leading affiliate company in the world, which is a business unit of Doubleclick:

Performics

Remember this ( Google Pay Per Action )

When I say leading, some people will argue with me, but this is not some scummy cpa network peddling crap ringtone offers. Performics clients are LL Bean, Bose, Fossil, Eddie Bauer, Sears, Verizon, etc.

Imagine for a second:

Bad assed ad serving (doubleclick) (check)
Biggest affiliate company (performics)
Newspaper and print ads (check)
Radio (check)
Sponsored search (check)

What’s left?

Maybe the only medium they don’t have a foothold in is Magazines?

What’s next? Google buys CondeNast?

This company is out of hand…

Google took a commendable step yesterday in dealing with clickfraud:

As part of our continuing efforts to provide greater transparency, Google’s Click Quality and Security Teams have published a paper (available as a PDF) entitled “The Anatomy of Clickbot.A” for the HotBots 2007 workshop which took place earlier today in Boston, MA. Neil Daswani, a software engineer and contributing author of “The Anatomy of Clickbot.A,” is here to tell us more:

Read the rest of the article here

I couldn’t believe it, check out the article here