Archive for March, 2007
Mar
Brand Searches – Worth the money?
I don’t know why this topic gets me so fired up, but it does. This morning I was reading a new article over at SEL that argued against focusing on PPC ads for brand searches, by a PPC analyst of all people. The general position of the author was that brand searches don’t drive incremental [...]
Mar
Domaining and Leveraging Credit
If you’re at all interested in growing your internet portfolio you’ve probably investigated domaining, an increasingly popular market phenomenon. In it’s base form, it is remarkably similar to the real estate industry, but much faster moving, less established, and with much more ‘gray’ area. You have valuation, speculation, and ‘location’ (traffic) all playing a part [...]
Mar
Al Gore Save Us Please!
There’s some debate to it’s relevancy of late, but seriously, how can you question the value of quality localized search listings? The question is, when will it get over the hump? We’ve been talking about it for years! C’mon, Al Gore invented the internet in half the time it took us to even come up [...]
Mar
The Crash – Happy Anniversary
Well, not something to really celebrate per se, but rather, something to reflect on. Threadwatch has a post this weekend about the technology bubble bursting this weekend 7 years ago. March 2000. Hard to believe that it’s been 7 years already, it seems like just yesterday. What was I doing at the time? Glad you [...]
Mar
Keep an eye on your clients
While not the ideal situation, many PPC analysts have been in the position where they have to take over a PPC campaign that was originally opened by the client themselves. What often happens is the client started with Adwords as a way to gain new customers, being the entreprenuers they are, they take it on [...]