Adwords Editor making life better
Filed Under (AdWords, Pay Per Click Campaign Management) by Jeff Hudson on 27-02-2007
As someone who makes a living by trading time for money (to the horror of self helpers everywhere), anything that saves me time in my work is very high on my list. It not only saves my clients money, it also increases my time available to work on other projects. My inner Dicky Fox says, “hey! that’s a ‘Win Win’.”
The Adwords Editor is proving to be that special time saving tool. I find myself building a campaign and thinking, “wow, this is so much easier than it used to be”. Kind of like the cheesy car commercial where the lexus is parking itself and the guy can’t believe he used to have to park the car himself. (I’m sorry, but I would never let a car parallel park itself, am I crazy? That’s ridiculous. How lazy are you?? I live in Chicago and it’s a point of civic pride to have strong parallel parking skills. Tangent over.)
The biggest time savings upgrade by using Adwords Editor: Copy and Paste. (also my 2 favorite words)
I build trump-sized campaigns. Lot’s of them, all the time. Let’s say for example, I have 20 IP targeted city campaigns, all of them are nearly identical in terms of keywords, but I have seperated each city to control spending and ROI by region.
The old way: A nightmare. Web-based, relying on Google’s site to be working at top speed.
Create new campaign.
Save. Wait.
Enter settings.
Save. Wait.
Create Adgroup.
Save. Wait.
Create Ad.
Walk to kitchen and get coffee.
Enter each ad line one by one.
Save. Wait. Enter keywords.
Go back to kitchen and make toast.
Save. Wait.
Repeat 19 times.
Argh!
The new way in the Adwords Editor:
1. Enter your 20 campaigns.
2. Build one adgroup with ads and keywords
3. Cut and paste the adgroup into the other 19 campaigns.
Time savings: At least 30 minutes.
Money savings: If you bill out at $175 per hour, you just saved yourself, or your client $87. Not bad!
Some of the other updated features with Adwords Editor 3.0
* Site targeting: AdWords Editor now provides full support for site-targeted campaigns.
* Negative sites: Add or edit negative sites for keyword- and site-targeted campaigns.
* Edit while you wait: If you manage multiple accounts with AdWords Editor, edit another account while your changes post.
* Count your selection: The status bar now displays the number of rows you’ve selected in the data view.
* Pause or resume ads, keywords, and sites: Use the Status menu in the edit panel to change the status of selected items.Updated features:
* Export to HTML: Your HTML export will show or hide deleted campaigns, depending on how you’ve configured your preferences. The HTML export is ideal for showing your account to someone who doesn’t use AdWords Editor.
* Export to CSV: In addition to account, campaign, and ad group snapshots, you can now export custom views. The CSV export is ideal for spreadsheets or other applications that can read structured data files.
* Paste to multiple ad groups: Select multiple destination ad groups via the Edit menu > Paste Special.
