1
Feb

Yahoo Inventory Tool – I’ll Be Back

Yahoo apparently read my suggestions yesterday and quickly came up with revised strategy for their keyword tool ;)

We do have plans to offer a new public keyword research tool, which would be hosted through Yahoo! and available to our API partners. We plan on making this new tool available later this year.

So, again, Yahoo makes another poor strategic decision. If you were Yahoo, wouldn’t you wait until you had this new tool ready before you basically quit supporting the old tool? At that point you would make the requisite PR push, promoting your new, improved search platform and hey look at the new tools we’re building for you.

This whole Yahoo Google thing somehow reminds me of the ABA/NBA (if you are too young for that reference I’m sorry). The ABA was clearly superior in style (better uniforms, Moses Malone and Dr. J, afros, mutli-colored ball), but the NBA was smarter, and got the core business fundamentals right, and now no one knows about the ABA. That’s what we will have in 15 years. My kids will be asking me why I cry when I read a story about Yahoo. I’ll say, oh, if you could have only seen Yahoo play in their prime…

sniff sniff.

***UPDATE – The inventory tool is now back online, mysteriously ;)

One Response to “Yahoo Inventory Tool – I’ll Be Back”

  1. tacimala says:

    Hey Jeff, just found your blog. Looks like the keyword tool is back up and running now.