Yahoo Panama – The annoying kid brother who you really love. Inventory.Overture.com – Hasta la Bye Bye
Jan 16

This blog is new to me, but I’m a big fan of ‘minnesoda’, so I’m glad that Marty from Minnesota took a hard look at Yahoo Panama and called out their geo-targeting quirks.

According to Yahoo “Duluth Hotel” can show up anywhere in the country when someone searches for it regardless of any campaign geo-targeting. It also would display for searches for “hotel + zip code.” The only true IP targeting being offered in Panama is for keywords which do not actually include a geographic prefix or suffix. “Hotel,” geo-restricted to Florida would only be displayed in Florida. “Florida Hotel” (if it displays at all) is be shown anywhere the phrase is queried on Panama regardless of any geo-targeting of the search.

written by Jeff Hudson


One Response to “Yahoo Panama – GEO targeting quirks”

  1. 1. Marty Says:

    Thank you for covering this. I’m glad to discover your blog. Marty

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