the PPC Book

This blog is new to me, but I’m a big fan of ‘minnesoda’, so I’m glad that Marty from Minnesota took a hard look at Yahoo Panama and called out their geo-targeting quirks.

According to Yahoo “Duluth Hotel” can show up anywhere in the country when someone searches for it regardless of any campaign geo-targeting. It also would display for searches for “hotel + zip code.” The only true IP targeting being offered in Panama is for keywords which do not actually include a geographic prefix or suffix. “Hotel,” geo-restricted to Florida would only be displayed in Florida. “Florida Hotel” (if it displays at all) is be shown anywhere the phrase is queried on Panama regardless of any geo-targeting of the search.

written by Jeff Hudson