Archive for January, 2007
Jan
Inventory.Overture.com – Hasta la Bye Bye
Overture Inventory Tool Going Away – I just got off the phone with my Yahoo rep, and while he was handling something else for me, I asked him outright if the Inventory Tool was going away permanently. His response was that if the external tool doesn’t go away completely, it would probably be changed to [...]
Jan
Yahoo Panama – GEO targeting quirks
This blog is new to me, but I’m a big fan of ‘minnesoda’, so I’m glad that Marty from Minnesota took a hard look at Yahoo Panama and called out their geo-targeting quirks. According to Yahoo “Duluth Hotel” can show up anywhere in the country when someone searches for it regardless of any campaign geo-targeting. [...]
Jan
Yahoo Panama – The annoying kid brother who you really love.
I’ve been very hard on the folks at Yahoo, and deservedly so, most of the time. I do have to admit, however, that after finally digging into the Panama platform and using it extensively for the past few weeks, I’m finding that it’s actually easier to use, in some cases, than Adwords. The funny thing [...]