Adwords Speaks
Filed Under (AdWords, AdWords Quality Score, the PPC Book) by Jeff Hudson on 21-12-2006
In response to the quality score ambiguity and the ensuing uproar, Google Adwords tries really really hard to explain their ’system’.
The main elements:
The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors.
Within the Quality and Performance Factors section, you’ll find links to more than 25 topics on Quality Score, quality-based minimum bids, landing page quality, ad position, and clickthrough rate (CTR).
The Troubleshooting section offers more than 15 helpful links that can assist you in troubleshooting your keywords, ads, landing pages and minimum bids.
Lastly, the Improving Ad Performance section offers 20 or so topics on choosing successful keywords, creating targeted ads, and optimizing your account.
At first glance I haven’t seen anything that we haven’t seen before, but I’ll give it a complete read after the holidays.
Have a great weekend everyone! All 3 of you!
