Ads In A Quality Score World - SES Chicago 2006
Filed Under (AdWords, AdWords Quality Score, SES Chicago 2006, the PPC Book) by Jeff Hudson on 05-12-2006
This is the first session I went to yesterday. It was a packed house as this is obviously a hot button issue with online marketers. Overall impression: I was impressed with the people on the panel, they were articulate and presented well enough, but the information in the presentations wasn’t nearly granular enough. No one really provided any insight beyond what is already widely known.
The overriding message was “relevance”. And after the Yahoo party last night I don’t think I could particularly well explain how this relates to actual quality score calculations (it doesn’t, just look at ebay ads). Maybe Yahoo put something in my Yahoo-tini so that I would forget.
One guy in particular I do enjoy listening to is Jonathan Mendez from Otto Digital. He showed off some impressively designed mutlivariate testing. Or, I just like charts with real information in them, and he had lots of them.
