Archive for December, 2006
Dec
PPC only forum
Everyone who is interested in PPC should head over to the new PPC Forum called Perclickforums.com, run by a good fellow named Tyler Ransburgh. They’re off to a good start with quality content and interesting news that you will find helpful in your day to day campaign management. Head on over and get busy posting!
Dec
Adwords Speaks
In response to the quality score ambiguity and the ensuing uproar, Google Adwords tries really really hard to explain their ‘system’. The main elements: The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors. Within the Quality and Performance Factors section, you’ll find [...]
Dec
I Got Tagged
By the world famous SEO Disco, the reigning champ SEM soccer player (I’m too out of shape to qualify) and big time NIU football fan. . Fitting that he tagged me as we both have a background in northern illinois soccer… So, here goes “5 Things You Definitely Didn’t Know About THEPPCBOOK” 1. I was [...]
Dec
Bulk Download? No Mas…
Saw this in my MCC today: Your ‘Download bulk sheet’ link will be disabled soon. Use AdWords Editor instead! The Download bulk sheet (.csv) feature will be removed from all AdWords accounts on January 23, 2007. If you haven’t already done so, download AdWords Editor to continue making large-scale changes to your campaigns. Learn more [...]
Dec
SES – session wrapup
I was traveling last week so I missed most of the show. One of the sessions in particular that I would have liked to seen was the Search Ad Buyers Forum. Stacy Williams has a great recap on SERoundtable posted yesterday. She says: We’re bidding on “second hand as/400″ for a client who sells used [...]
Dec
Ad Testing- Research and Findings – SES Chicago 2006
Anton Konikoff starts the session off with a couple jokes about being Russian and how no one will eat sushi with him anymore. I estimate from the crowd response that about 5% of the people understood the reference. I thought is was funny. Mendez then comes back on (the guy with the charts) and shows [...]
Dec
Ads In A Quality Score World – SES Chicago 2006
This is the first session I went to yesterday. It was a packed house as this is obviously a hot button issue with online marketers. Overall impression: I was impressed with the people on the panel, they were articulate and presented well enough, but the information in the presentations wasn’t nearly granular enough. No one [...]