Everyone who is interested in PPC should head over to the new PPC Forum called Perclickforums.com, run by a good fellow named Tyler Ransburgh. They’re off to a good start with quality content and interesting news that you will find helpful in your day to day campaign management. Head on over and get busy posting!
In response to the quality score ambiguity and the ensuing uproar, Google Adwords tries really really hard to explain their ’system’.
The main elements:
The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors.
Within the Quality and Performance Factors section, you’ll find links to more than 25 topics on Quality Score, quality-based minimum bids, landing page quality, ad position, and clickthrough rate (CTR).
The Troubleshooting section offers more than 15 helpful links that can assist you in troubleshooting your keywords, ads, landing pages and minimum bids.
Lastly, the Improving Ad Performance section offers 20 or so topics on choosing successful keywords, creating targeted ads, and optimizing your account.
At first glance I haven’t seen anything that we haven’t seen before, but I’ll give it a complete read after the holidays.
Have a great weekend everyone! All 3 of you!
By the world famous SEO Disco, the reigning champ SEM soccer player (I’m too out of shape to qualify) and big time NIU football fan. . Fitting that he tagged me as we both have a background in northern illinois soccer…
So, here goes “5 Things You Definitely Didn’t Know About THEPPCBOOK”
1. I was captain of my college soccer team as a freshman at a really small school called Clarke College. I also was on the ski team and a misplaced tree had a disagreement with my femur, the end of my soccer fun.
2. My wife and I got married in the dominican republic, quit our jobs and lived there for a while. While we stayed there we made a trip to the most incredible country in the world Haiti.
3. One night (in my youth) a friend and I got attacked by a cabbie with a stun gun because he was mad that we wanted to go toWrigleyDog, ClarkDog was closer, apparently.
4. The 2 best things in my life: My wife and my boy Oscar
5. My first job was at Sesame Street (which has nothing to do with me naming my son Oscar, I swear).
Now I’m going to tag: ewhisper (another former footie), jeremy mayes , and phil maher
Saw this in my MCC today:
Your ‘Download bulk sheet’ link will be disabled soon. Use AdWords Editor instead!
The Download bulk sheet (.csv) feature will be removed from all AdWords accounts on January 23, 2007. If you haven’t already done so, download AdWords Editor to continue making large-scale changes to your campaigns. Learn more | Dismiss this message
If you want to export a campaign, you can go to the Adwords Editor>File>Export to CSV
I was traveling last week so I missed most of the show. One of the sessions in particular that I would have liked to seen was the Search Ad Buyers Forum. Stacy Williams has a great recap on SERoundtable posted yesterday. She says:
We’re bidding on “second hand as/400″ for a client who sells used mainframes, bidding $4.25 a click. The keyword is listed as “Active,”but when you roll over the magnifying glass to use the new Ad Diagnostic Tool, it’s not running because our “quality score and CPC are too low.” There is no way to know which keywords are inactive unless you roll over the magnifying glass for every keyword in your campaign.
I’ve run into this several times and can’t stress enough that you need to check the magnifying glass frequently within your campaigns to be sure your keyword is actually active.
Props to Stacy for using actual results in her presentation. It’s MUCH more interesting and useful to the attendees.
Anton Konikoff starts the session off with a couple jokes about being Russian and how no one will eat sushi with him anymore. I estimate from the crowd response that about 5% of the people understood the reference. I thought is was funny.
Mendez then comes back on (the guy with the charts) and shows some great tests performed for clients. While the client information was protected, you could clearly see how the tests were set up and what the results were. Good stuff.
Gord Hotchkiss closed with some cool eye tracking studies. Overriding message that I interpreted:
1. What people say they look at and what they really look at are 2 different things entirely.
2. People are absolutely looking at the top paid search results, as long as they are top left. Meaning, 1 or 2 in google, or 1-4 in Yahoo.
Good session overall.
This is the first session I went to yesterday. It was a packed house as this is obviously a hot button issue with online marketers. Overall impression: I was impressed with the people on the panel, they were articulate and presented well enough, but the information in the presentations wasn’t nearly granular enough. No one really provided any insight beyond what is already widely known.
The overriding message was “relevance”. And after the Yahoo party last night I don’t think I could particularly well explain how this relates to actual quality score calculations (it doesn’t, just look at ebay ads). Maybe Yahoo put something in my Yahoo-tini so that I would forget.
One guy in particular I do enjoy listening to is Jonathan Mendez from Otto Digital. He showed off some impressively designed mutlivariate testing. Or, I just like charts with real information in them, and he had lots of them.
