Yahoo copies Adwords - The beginning
Filed Under (Yahoo Panama, Yahoo Search Marketing, the PPC Book) by Jeff Hudson on 30-11-2006
This is being covered to death already, so I will make it short and sweet. Yahoo just woke up, read the news about Google’s $500 share price, and realized that the key to search engine profitability is:
NON - TRANSPARENCY
Uh, really?
Here’s the lowdown on the email everyone got this morning:
Before = Transparency:
After = Mystery Clicks
I just want you all to know that I could bid jam with the best of them. Those fun days will be over too soon.
*sob
I think this sucks. I liked the position and top 5 prices tool. I never used it to bid jam but it was still interesting to see the difference between #1 and #5.